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Technology's Role in Recruiting

In a business environment that is constantly changing, it can be difficult to find top talent that doesn’t just meet the qualifications, but also fits in with the culture of your organization. Since 65% of organizations have a team of two or less recruiters, many organizations are beginning to search for new alternatives to source the right candidates, mostly ones that utilize technology. In 2016, there are going to be many ways that technology can change the recruiting process.

Résumés to Online Profiles

In the past four years, professional websites like LinkedIn, CareerBuilder, Indeed, and Monster have seen an increase in use by 73%. These websites make it easy to upload résumés, cover letters, credentials, and any other important documents. A recruiter is now able to locate information regarding potential candidates with just a click of a button.

Displaying Real-World Skills

A 4.0 GPA doesn’t hold as much weight as it once did. Candidates are now able to show off their real-world skills in various ways. For example, if a candidate is a good writer, they are able to showcase their work through a blog. The same thing applies for a candidate in search for a graphic design position. This candidate can create a website that shows off a specific skillset regarding design, graphics, effects, and more.

Content Branding

A CareerBuilder survey found that 91% of candidates agreed that an organization’s employer brand is a major factor in whether or not they apply. With the internet, organizations are able to disperse various content pieces through numerous channels. For example, an organization can post pieces on their website and then also send out messages that contain the pieces via email or social media. Regularly updating and utilizing social media platforms helps with building brand awareness and increasing equity.

Pre-Screening Technology

Many systems, such as a fully unified HCM solution, allow applicants’ qualifications to be automatically reviewed and compared to job requirements before the application and résumé get passed along to the hiring manager. This saves time for the hiring manager and ensures that applicants are fully qualified for a position before being brought in for an interview.

Mobile Job Seeking

Glassdoor estimates that 90% of candidates will search for a job via their smart phone. Phones are easily accessible and convenient to use at any time, anywhere. It’s easy to read about job postings in the palm of your hand. However, if a career site is not optimized for mobile devices, a study by CareerBuilder reports that 65% of candidates will leave that career site without taking any action.

Overall, technology is continuing to advance, forcing us to adapt to new methods. These new methods are creating a more efficient and productive work environment by streamlining processes. Furthermore, the new technology is helping organizations enlist top talent while reducing time-to-fill, all while ensuring that the organization is compliant with laws and regulations. Organizations are embracing these changes in technology, as the benefits are immense.

This DATIS Blog was written by Ally Edwards, DATIS, on March 2nd, 2016 and may not be re-posted without permission.

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